Make it stand out.
I have worked with the tech giant, Intel® for many years. The process always started the same, we would have our initial meeting and before I put together a brief, I had to educate myself on what they were talking about. Lots of internal jargon, codewords, and acronyms. Once I did that, I proceeded to reiterate to them my understanding of the objective with a creative brief coupled with a timeline of benchmarks. The breadth of work varied greatly and was vast - oftentimes requiring translation into 10+ languages.
This is a capabilities video I made at my former agency showcasing some of the projects we’d done for them in the past. From billboards to conference booths, style guides to POP displays, splash pages, asset management websites and targeted digital display. I’ve covered a lot of ground while learning a lot about adhering to the processes required of such a large company.